It's Their Week


Every week is Shark Week for PADI divers. As frequent visitors to their home, we see a different side of sharks – compelling us to become their biggest advocates. Not only are we fascinated with them, we know firsthand the important role they play in our favorite ecosystem. That’s why we’re driving much needed support for their ongoing protection during a week that the world turns its collective attention to the jawsomeness that is sharks. 

Through the end of August, we’re donating 15% of proceeds from our Shark Collection* to Project AWARE’s campaigns to protect shark populations and keep our oceans healthy. That mean’s every purchase you make protects sharks.

Go ahead, mako a shark's day!

Unisex Sharks Are Calling Tee - Black
Unisex Sharks Are Calling Tee - Black
Unisex Sharks Are Calling Tee - Black

Unisex Sharks Are Calling Tee - Black

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Take Action to Save Sharks

Get started with the Project AWARE Shark Awareness course! This PADI course explores why sharks are vulnerable, the importance of a healthy shark population, managing threats and how to take action to protect them. 


Making a Real Difference for Sharks

For more than two decades, Project AWARE has been committed to the protection of sharks and the oceans they – and we – rely upon.

•    Leading efforts to ensure responsible shark and ray tourism

•    Educating and mobilizing divers to stand up for sharks

•    Spearheading global efforts to clean up their homes with Dive
     Against Debris

•    Advocating for the protection of sharks through regional and
     global legislation including IUCN & CITES

 A 501c3 charity, your donations fuel our critical work to protect sharks as well as the world’s largest, and most critical, ecosystem. 

Be a PADI Torchbearer for
Sharks & the Oceans

PADI’s mission is to create the world’s largest community of ocean advocates, or Torchbearers, that bring about meaningful change by turning passion into purpose for the ocean – which sharks keep healthy. Spark change for sharks – and their home - by joining the global community of explorers committed to the protection of the underwater world.